Focus: Focusing our Vision. A development and conservation strategy for the San Francisco Bay Area.Focus: Focusing our Vision. A development and conservation strategy for the San Francisco Bay Area.Focus: Focusing our Vision. A development and conservation strategy for the San Francisco Bay Area.Focus: Focusing our Vision. A development and conservation strategy for the San Francisco Bay Area.


corridors

 

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• summary findings

• recommendations

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east 14th/international

 

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• existing conditions

• plans

• development

• challenges

• case studies

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el camino real

 

• about

• existing conditions

• plans

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• community support


san pablo avenue

 

• about

• existing conditions

• plans

• development

• challenges

case studies

• community support

 

 

 

 

Case Studies - San Pablo Avenue

 

The San Pablo Avenue corridor spans from Oakland at its southernmost end, through Emeryville, Berkeley, Albany, El Cerritos, Richmond, San Pablo, Bayview-Montalvin and Tara Hills in unincorporated Contra Costa County, Pinole, and terminates in Hercules at its northernmost end. There are five nodes of particular interest:

 

•The Downtown Oakland area

•The West Berkeley area

•The El Cerrito Del Norte BART Station area

•The intersection of 23rd Street and San Pablo Avenue area

•The Hercules Transit Center area

 

Downtown Oakland Area

Downtown Oakland is a major employment and commercial center in the Bay Area. Its high-density buildings, plentiful transit options, walkable environment, and numerous cultural venues make it one of the liveliest sections of San Pablo Avenue. Community and entertainment events, weekly farmer's markets, and frequent political rallies take place at Frank Ogawa Plaza. There are three region-serving BART stations in Downtown Oakland (12th Street, 19th Street, and Lake Merritt) as well as numerous bus stops. The area is also highly conducive to walking.

 

Downtown Oakland is the center of planning activities in Oakland, and has experienced strong growth since the late 1990s. This growth is due in large part to the 10K initiative, a policy set forth by former Major Jerry Brown to bring 10,000 new residents to downtown. This initiative as well as other policies and plans could facilitate significant new development in downtown in the near future.

 

Land use plans for the area are very general, yet allow for high-density uses that are appropriate for a downtown, while respecting the character of various districts such as Old Town Oakland, Chinatown, and Jack London/Waterfront. All planned uses have a good mix of commercial, residential, and institutional uses, with some of the existing industrial uses preserved in the waterfront. Planned uses take advantage of existing transit opportunities and could improve the pedestrian environment. Housing choices could also increase greatly in the area with the addition of thousands of units, yet housing affordability may remain a challenge for low-income residents.

 

Planned transportation improvements focus mostly on improving the pedestrian environment by adding pedestrian amenities and improving sidewalks and crosswalks. This could assist new residents and commuters in taking advantage of the already excellent transit service in the area. Increasing the walkability of the waterfront area and walking, biking, and transit connections between downtown and the waterfront could also improve transportation choices in the area.

 

Downtown's revitalization plans have been pursued aggressively by the city and Redevelopment Agency, and have resulted in thousands of planned new units and a significant amount of new retail and office space. The Redevelopment Agency especially has been pursuing many programs, such as facade improvement programs and the creation of a business improvement district, to facilitate the revitalization. Concerns remain about Oakland's housing policies and how well they create opportunities for low-income residents, as well as changes to state environmental law and how they affect the public process.

 

West Berkeley Area

West Berkeley is the area of Berkeley located west of San Pablo Avenue and east of Interstate 80. The neighborhood is approximately one half mile wide and two miles long. It begins in the south at the Emeryville border and ends in the north at Albany.

 

West Berkeley is one of the most distinct and successful neighborhoods along San Pablo Avenue. The diversity of people and land uses reflects its rich history as a working class industrial area. There are a variety of housing choices, a number of walkable commercial areas, and numerous unique stores and restaurants. Existing high housing costs and limited transportation choices, however, are current challenges for this community.

 

West Berkeley is experiencing growth pressure that, without careful planning, could change the character of the neighborhood. The area's distinct character is largely defined by the diversity of its residents who rely on the area's relative affordable housing. This diversity and relative affordability, however, also attract many people to the area, increasing the demand for housing and therefore housing costs. The city is therefore under pressure to plan for additional housing while maintaining the area's affordability and diversity. The city's current land use plans largely achieve this by allowing for new housing development while protecting existing uses in the neighborhoods.

 

The city's land use plans allow residential and commercial growth along the major commercial corridors. This growth is especially focused on several major commercial nodes, where height allowances can facilitate high-density development. By targeting new growth in commercial corridors and nodes, the city may succeed in preserving its industrial land uses and may be able to retain housing opportunities for its low-income residents.

 

Implementation of Berkeley's land use plans could increase residents' transportation choices, especially walking and biking. Transit service, however, is not planned to change significantly and will therefore continue to be infrequent, making transit use infeasible for local residents.

 

For the past 15 years, the vision for West Berkeley, as outlined in local plans, is being implemented at an increasingly rapid pace. A flurry of development activity in the area will increase housing options and walkability while protecting existing land uses.

 

El Cerrito Del Norte BART Station Area

El Cerrito's Del Norte BART station experiences the highest volume BART and bus ridership in Contra Costa County. The station is located adjacent to San Pablo Avenue at Cutting Boulevard in the northern part of El Cerrito. The City of Richmond lies to the west of El Cerritos and has jurisdiction over the land uses to the west of Interstate 80.

 

The El Cerrito Del Norte station has tremendous potential as a transit and pedestrian-friendly neighborhood. Currently, however, the Del Norte station is underutilized, housing choices are limited, streets are not conducive to travel by foot or bike, and low-density land uses in the area are strictly auto-oriented.

 

The El Cerrito Del Norte BART station is on the verge of a major transformation. As a major regional transportation hub, the Del Norte station offers one of the greatest opportunities along San Pablo Avenue for developing a highly successful center of activity, with offices and stores that serve residents and commuters, and a variety of homes, all within a five-minute walk of the BART station. This potential is due in part to a number of underutilized parcels adjacent to San Pablo Avenue that have significant redevelopment opportunity.

 

Despite the opportunity in this area, redevelopment efforts face significant challenges. The area serves heavy traffic volumes of drivers and buses, and has a very high parking demand. Any redevelopment strategy would therefore need to involve rerouting traffic and providing adequate parking for regional commuters. This is especially true as local residents are very concerned with potential increased traffic and parking demand due to new development. In addition, San Pablo Avenue and Interstate 80 act as barriers to creating a pedestrian-friendly environment. Finally, San Pablo Avenue's state highway status means that any significant changes to the street environment would require state and inter-jurisdictional cooperation.

 

They city recognizes the potential of this area in its General Plan, but has not yet identified a specific vision for the area. The city's current planning approach to the area is incomplete and therefore needs refinement. For example, there are no specific plans for the area, and many of the zoning changes and other policies that would stimulate investment in this area have not been enacted. This should change in the near future as the city updates its Zoning Code and pursues a master plan for the Del Norte area. El Cerrito's housing policies are similar in that they are supportive of increases in the diversity and affordability of housing yet lack strong implementation efforts to support the policies.

 

Planned transportation improvements in the area could increase the transportation choices available to residents, especially in terms of walkability. If the suggested design guidelines are followed, the existing pedestrian environment could be remarkably improved.

 

The city is just beginning to fine tune its general vision for the Del Norte area through two specific plans and two proposed development projects. Two specific plans are planned for the area, including the Del Norte Master Plan and the San Pablo Avenue Joint Specific Plan (with the City of Richmond). The planned development projects will meet some of the goals towards creating higher-density areas with a mix of housing choices, yet at least one is indicative of the city's incomplete approach towards reaching the Del Norte area's potential.

 

The Intersection of 23rd Street and San Pablo Avenue Area

The intersection of 23rd Street and San Pablo Avenue in San Pablo connects two major thoroughfares and the two largest commercial districts in the City of San Pablo. The area around this intersection contains a very broad range of land uses and housing types, creating a very unique environment. The area is home to downtown San Pablo, contains two creeks, several parks, a community center, and a variety of homes, shops and businesses. The mix of land uses, cultures, and activities in the area give this neighborhood great potential to become a walkable, vibrant community.

 

Since 1996, the City of San Pablo has been focused on revitalizing many of the underutilized areas in the city. The General Plan (1996) and subsequent zoning code establishes three districts around the 23rd Street/San Pablo Avenue intersection, each connected by pedestrian paths and an open space network. The Plan accentuates the existing character of these districts and adds new housing and commercial developments. The Plan also promotes pedestrian activity through mixed use developments and pedestrian amenities.

 

The planned transportation improvements in the area focus mainly on land use changes to improve the pedestrian environment in the special districts, including the introduction of new pedestrian paths. There are no major improvements in transit access planned for the area, although some routes will be extended, improving regional service and access.

 

San Pablo is implementing their General Plan through specific plans and new development projects. Recent development projects are located in the city's "special districts" and could increase transportation and housing options for residents.

 

Hercules Transit Center Area

The Hercules Transit Center is a park-and-ride lot located on the northeast corner of San Pablo Avenue and Sycamore Avenue in the northern part of the City of Hercules. It is located directly adjacent to Interstate 80, and is served by the commuter-oriented WestCAT transit system.

 

Since 1999, the City of Hercules has been undergoing a significant transformation. Strong community and city commitment to a joint vision for the future is making this transformation a success. The vision for Hercules was established in the Central Hercules Plan and subsequent Regulating Code, and applies to large portions of vacant and industrial land located in the middle of the city, specifically around the Hercules Transit Center.

 

The Central Hercules Plan seeks to transform the transit center and surrounding lands into a series of mixed use districts, each with a distinct character. All of these districts will be pedestrian-oriented, well-connected, will provide a variety of housing and transportation choices, and have community amenities such as parks and schools. Outside of the Central Hercules Plan area, however, planned land uses maintain the existing low and medium-density single-use neighborhoods.

 

Planned transportation improvements in the area are largely supportive of increasing transportation choices. The largest improvement will be the addition of the Hercules Capitol Corridor station, which will allow commuters to easily travel to and from Oakland and San Francisco. Other planned improvements may increase transportation choices for commuters and residents. When coupled with the land uses that will arise from the Central Hercules Plan, transportation choices should increase tremendously from existing conditions, which support automobiles almost exclusively.

 

All developments near the transit center are within the Central Hercules Plan area. They are consistent with the Plan and Regulating Code, will add a variety of housing options, and increase the walkability of the area.